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<\/a>Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu<\/strong>. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy.<\/p>\nMarketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto \u00fa\u017eitkov sa spolupodie\u013eal aj obrovsk\u00fd n\u00e1rast rozsahu vplyvu \u010dloveka na Zem, za ktor\u00fd bol marketing tie\u017e zodpovedn\u00fd. Preto sa marketing nem\u00f4\u017ee izolova\u0165 od environment\u00e1lnych probl\u00e9mov. Z\u00e1stancovia trval\u00e9ho rozvoja vy\u017eaduj\u00fa trval\u00fd marketing<\/strong>, t.j., marketingov\u00e9 \u00fasilie, ktor\u00e9 nie je vhodn\u00e9 len konkuren\u010dne, ale tie\u017e environment\u00e1lne vhodn\u00e9.<\/p>\n Mot\u00edvy firiem by\u0165 environment\u00e1lne senzit\u00edvne s\u00fa predur\u010den\u00e9 najm\u00e4 tlakmi zo strany z\u00e1ujmov\u00fdch zoskupen\u00ed zahr\u0148uj\u00facich z\u00e1kazn\u00edkov, vlastn\u00edkov, vl\u00e1du a r\u00f4zne komunity. Vplyv mimovl\u00e1dnych organiz\u00e1ci\u00ed b\u00fdva prim\u00e1rne cite\u013en\u00fd cez nepriamy vplyv na z\u00e1kazn\u00edkov, investorov a vl\u00e1du.<\/p>\n Environment\u00e1lna imagin\u00e1cia je definovan\u00e1 ako pr\u00fad zelen\u00fdch ide\u00ed, impulzov, predst\u00e1v a znepokojen\u00ed, ktor\u00e9 sa objavuj\u00fa na \u0161\u00edrenie popul\u00e1rnej kult\u00fary a politiky, a ktor\u00e1 podnecuje ve\u013ek\u00fd po\u010det \u013eud\u00ed nakupova\u0165 environment\u00e1lne produkty. Kapitaliz\u00e1ciou tejto environment\u00e1lnej imagin\u00e1cie firmy za\u010dali realizova\u0165 to, \u010do je zn\u00e1me pod pojmom environment\u00e1lny<\/strong>, resp. zelen\u00fd marketing<\/strong>. Svoju kampa\u0148 s\u00fastredili na environment\u00e1lne zodpovedn\u00fdch spotrebite\u013eov.<\/p>\n Spotrebite\u013eov mo\u017eno pod\u013ea environment\u00e1lnych po\u017eiadaviek rozdeli\u0165 do troch skup\u00edn:<\/p>\n Environment\u00e1lny marketing<\/strong> m\u00f4\u017eeme charakterizova\u0165 ako dosahuj\u00faci zisk z identifikovania a uspokojovania \u017eelan\u00ed a potrieb z\u00e1kazn\u00edka, pri\u010dom sk\u00fama a minimalizuje dopad na \u017eivotn\u00e9 prostredie.<\/p>\n Environment\u00e1lny marketing vych\u00e1dza zo spolo\u010denskej marketingovej koncepcie<\/strong>, ktor\u00e1 je charakterizovan\u00e1 ako ur\u010denie potrieb, \u017eelan\u00ed a z\u00e1ujmov cie\u013eov\u00fdch trhov a ich uspokojenie \u00fa\u010dinnej\u0161ie a efekt\u00edvnej\u0161ie ako konkurencia, a to sp\u00f4sobom, ktor\u00fd bude zachov\u00e1va\u0165 alebo zvy\u0161ova\u0165 blahobyt spotrebite\u013eov a spolo\u010dnosti.<\/p>\n V oblasti environment\u00e1lneho marketingu je z\u00e1kazn\u00edcky orientovan\u00e1 marketingov\u00e1 filozofia roz\u0161\u00edren\u00e1. Environment\u00e1lny marketing m\u00e1 jasn\u00e9 ciele a funkcie na oboch \u00farovniach \u2013 spolo\u010denskej aj firemnej. Individu\u00e1lne marketingov\u00e9 rozhodnutia a opatrenia musia by\u0165 logicky prepojen\u00e9 s ostatn\u00fdmi a environment\u00e1lne pr\u00edstupy musia by\u0165 zahrnut\u00e9 vo firemn\u00fdch hodnot\u00e1ch a postojoch. Preto niektor\u00ed autori uva\u017euj\u00fa, \u017ee sa tradi\u010dn\u00e9 \u0161tyri P marketingov\u00e9ho mixu: Product, Price, Place<\/em> a Promotion<\/em>, m\u00f4\u017eu nahradi\u0165 \u0161tyrmi E: Economical, Ecological, Esthetic<\/em> a Ethical<\/em>, \u010di\u017ee marketing, ktor\u00fd je ekonomick\u00fd, ekologick\u00fd, estetick\u00fd a etick\u00fd.<\/p>\n V kontexte environment\u00e1lneho marketingu je konkuren\u010dn\u00e1 v\u00fdhoda zalo\u017een\u00e1 na environment\u00e1lne orientovan\u00fdch faktoroch \u00faspechu. Environment\u00e1lne ot\u00e1zky a v\u00fdchova z\u00e1kazn\u00edka s\u00fa centr\u00e1lnymi v marketingovej komunik\u00e1cii. Enviro-argumenty sa prejavuj\u00fa vo firemnej komunik\u00e1cii, reklame produktov, aj v person\u00e1lnych vz\u0165ahoch. Prim\u00e1rnym princ\u00edpom environment\u00e1lneho marketingu je integrova\u0165 v\u0161etky aktivity firmy na uspokojenie z\u00e1kazn\u00edka tak\u00fdm sp\u00f4sobom, aby mal \u00fa\u017eitok aj z\u00e1kazn\u00edk aj firma, nestr\u00e1caj\u00fac pri tom zo zrete\u013ea zodpovednos\u0165 k \u017eivotn\u00e9mu prostrediu.<\/p>\n Zelen\u00e1 reklama spad\u00e1 do jednej alebo viacer\u00fdch z troch kateg\u00f3ri\u00ed:<\/p>\n Naj\u010dastej\u0161ie s\u00fa \u0161tyri sp\u00f4soby realiz\u00e1cie zelenej reklamy: verejn\u00e9 ozn\u00e1menie, obrazov\u00e1 reklama, pou\u017eitie zna\u010dky a reklama orientovan\u00e1 na produkt. Samotn\u00fdm obsahom zelenej reklamy je naj\u010dastej\u0161ie firma ako tak\u00e1 (firemn\u00fd imid\u017e), \u010do b\u00fdva vyjadren\u00e9 kontrolou riadenia a soci\u00e1lnou zodpovednos\u0165 podniku. Druh\u00fdm naj\u010dastej\u0161ie reklamovan\u00fdm zelen\u00fdm produktom je dom\u00e1ci spotrebn\u00fd tovar, kde s\u00fa be\u017en\u00e9 najm\u00e4 certifik\u00e1ty a osved\u010denia. Zelen\u00e1 reklama b\u00fdva efekt\u00edvnym n\u00e1strojom zmeny spr\u00e1vania, \u010do dokazuje aj zv\u00fd\u0161en\u00e1 miera recykl\u00e1cie. Taktie\u017e sa vyu\u017e\u00edva v kampaniach na redukovanie spotreby energie, vody a nakladania s odpadom. Zelen\u00e9 reklamy s\u00fa \u010dasto spojen\u00e9 s ochranou plan\u00e9ty a in\u00fdmi environment\u00e1lnymi probl\u00e9mami, pri\u010dom zd\u00f4raz\u0148ovan\u00fd je sk\u00f4r proces v\u00fdroby produktov, ne\u017e podnecovanie ich spotreby.<\/p>\n Greenwash \u2013 zn\u00e1silnenie green marketingu<\/p><\/div>\n Aby firmy zaujali \u201ezelen\u00fdch\u201c spotrebite\u013eov pou\u017e\u00edvaj\u00fa \u010dasto term\u00edny, ktor\u00e9 znej\u00fa environment\u00e1lne, ale s\u00fa vlastne nejasn\u00e9 a niekedy aj nepravdiv\u00e9. Mnoho v\u00fdrobcov pou\u017e\u00edva nespr\u00e1vne term\u00edny ako napr. \u201ebio-odb\u00farate\u013en\u00fd\u201c, \u201epriate\u013esk\u00fd k Zemi\u201c, \u201epriate\u013esk\u00fd k oz\u00f3nu\u201c, \u010do vedie k nejasnostiam a strate d\u00f4very medzi spotrebite\u013emi. Tieto term\u00edny b\u00fdvaj\u00fa zneu\u017e\u00edvan\u00e9 market\u00e9rmi ako sp\u00f4sob l\u00e1kania z\u00e1kazn\u00edkov. Je to podobn\u00e9, ako ke\u010f sa sp\u00e1jaj\u00fa s potravin\u00e1rskymi produktmi term\u00edny \u201elight\u201c (\u013eahk\u00fd: v zmysle n\u00edzko-tu\u010dn\u00fd, n\u00edzko-kalorick\u00fd a pod.) alebo \u201enatural\u201c (pr\u00edrodn\u00fd). Podobne nadu\u017e\u00edvanie a zneu\u017e\u00edvanie zelenej zna\u010dky m\u00f4\u017ee nas\u00fdti\u0165 trh do bodu, kedy sa t\u00e1to zna\u010dka stane pre spotrebite\u013ea bezv\u00fdznamn\u00e1. Ve\u013ek\u00e9 mno\u017estvo nejasn\u00fdch environment\u00e1lnych prehl\u00e1sen\u00ed od v\u00fdrobcov sp\u00f4sobuje pochybnosti o ich \u00faprimnosti. Marketingov\u00e9 prehl\u00e1senia, \u017ee produkt je odb\u00farate\u013en\u00fd, recyklovate\u013en\u00fd, vratn\u00fd, ne\u0161kodn\u00fd k oz\u00f3novej vrstve,<\/em> alebo v\u0161eobecne dobr\u00fd<\/em>, resp. bezpe\u010dn\u00fd pre \u017eivotn\u00e9 prostredie<\/em> mo\u017eno kritizova\u0165 ako neur\u010dit\u00e9, viaczna\u010dn\u00e9 a zav\u00e1dzaj\u00face. Podobne log\u00e1 zobrazuj\u00face zemegu\u013eu, starostliv\u00e9 ruky, vodn\u00e9 toky a pohoria vpl\u00fdvaj\u00fa na spotrebite\u013ea klamlivo. To sp\u00f4sobilo vznik pojmu green washing<\/strong> (\u201ezelen\u00e9 vym\u00fdvanie\u201c), \u010do je term\u00edn ozna\u010duj\u00faci praktiky firiem falo\u0161ne propaguj\u00facich ich produkty a obchodn\u00e9 politiky ako environment\u00e1lne priate\u013esk\u00e9<\/em>, napr\u00edklad prezentuj\u00face zn\u00ed\u017eenie n\u00e1kladov firmy ako zn\u00ed\u017eenie objemu zdrojov vyu\u017e\u00edvan\u00fdch pri v\u00fdrobe. Zah\u0155\u0148a tie\u017e propag\u00e1ciu, kde s\u00fa environment\u00e1lne prehl\u00e1senia trivi\u00e1lne, zav\u00e1dzaj\u00face a klamliv\u00e9. \u010eal\u0161\u00edm d\u00f4vodom pre\u010do m\u00f4\u017eu by\u0165 spotrebitelia ned\u00f4ver\u010div\u00fd k zelenej reklame je, \u017ee odborn\u00fdch vedomost\u00ed po\u017eadovan\u00fdch k porozumeniu mno\u017estva environment\u00e1lnych probl\u00e9mov b\u00fdva cel\u00fd a \u010dasto sa meniaci komplex, \u010do sp\u00f4sobuje laickej verejnosti \u0165a\u017ekosti porozumie\u0165 im.<\/p>\n Nespr\u00e1vne pou\u017e\u00edvanie environment\u00e1lnych prehl\u00e1sen\u00ed m\u00f4\u017ee vies\u0165 k nasleduj\u00facim d\u00f4sledkom:<\/p>\n Environment\u00e1lna certifik\u00e1cia<\/strong> je potvrdenie, \u017ee produkt alebo proces v\u00fdroby je men\u0161ou mierou \u0161kodliv\u00fd pre \u017eivotn\u00e9 prostredie ako in\u00e9, podobn\u00e9 produkty alebo procesy. Environment\u00e1lne ozna\u010dovanie a reklama m\u00e1 dve funkcie: vzdel\u00e1va spotrebite\u013eov a pom\u00e1ha preda\u0165 viac produktov. Environment\u00e1lne ozna\u010dovanie v\u00fdrobkov (pou\u017e\u00edvanie ekozna\u010diek) je ale dos\u0165 kontroverznou z\u00e1le\u017eitos\u0165ou vo vz\u0165ahu k \u017eivotn\u00e9mu prostrediu. Programy ekozna\u010diek s dobr\u00fdm dizajnom m\u00f4\u017eu by\u0165 efekt\u00edvnym n\u00e1strojom environment\u00e1lnej politiky, ktor\u00e1 je postaven\u00e1 na environment\u00e1lnom povedom\u00ed z\u00e1kazn\u00edkov. Av\u0161ak ekozna\u010dky vzbudzuj\u00fa zna\u010dn\u00fd z\u00e1ujem, obzvl\u00e1\u0161\u0165 mal\u00fdch a stredn\u00fdch podnikov, t\u00fdkaj\u00faci sa ich mo\u017en\u00fdch trhov\u00fdch efektov a m\u00f4\u017eu by\u0165 vyu\u017e\u00edvan\u00e9 samo\u00fa\u010delne, t. zn. \u017ee v\u00fdrobok nenesie deklarovan\u00fa environment\u00e1lnu hodnotu, ale je len n\u00e1strojom podpory predaja. Ak s\u00fa ekozna\u010dky \u00faspe\u0161n\u00e9 v ovplyv\u0148ovan\u00ed z\u00e1kazn\u00edckej mienky a s\u00fa nevyhnutn\u00e9 na udr\u017eanie trhov\u00e9ho podielu, musia by\u0165 ako d\u00f4sledok zmenen\u00e9 aj podnikov\u00e9 strat\u00e9gie (n\u00e1kup vstupov, v\u00fdrobn\u00fd proces at\u010f.).<\/p>\n Sch\u00e9my environment\u00e1lneho ozna\u010denia sa l\u00ed\u0161ia svoj\u00edm dizajnom. Niektor\u00e9 s\u00fa zalo\u017een\u00e9 na jednoduchom krit\u00e9riu, in\u00e9 na anal\u00fdze \u017eivotn\u00e9ho cyklu. Zhodnotenie environment\u00e1lneho efektu v\u00fdrobkov potom za\u010d\u00edna od po\u010diatku produkcie a\u017e po finaliz\u00e1ciu. Ak proces ozna\u010dovania sleduje iba ur\u010dit\u00e9 z\u00e1kladn\u00e9 krit\u00e9ri\u00e1, zalo\u017een\u00e9 na nieko\u013ek\u00fdch aspektoch produktu alebo procesu v\u00fdroby, jeho environment\u00e1lny v\u00fdznam m\u00e1 iba region\u00e1lny charakter.<\/p>\n\n
<\/a><\/p>\nEnvironment\u00e1lna (zelen\u00e1) reklama<\/h6>\n
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<\/a><\/a><\/p>\n\n
Environment\u00e1lna certifik\u00e1cia, zna\u010dky a vyhl\u00e1senia<\/h6>\n
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\nEnvironment\u00e1lna zna\u010dka<\/strong> je zna\u010dka ude\u013eovan\u00e1 v\u00fdrobkom, ktor\u00e9 maj\u00fa men\u0161\u00ed negat\u00edvny vplyv na \u017eivotn\u00e9 prostredie v porovnan\u00ed s ostatn\u00fdmi v\u00fdrobkami rovnak\u00fdch funk\u010dn\u00fdch a \u00fa\u017eitkov\u00fdch vlastnost\u00ed. Naj\u010dastej\u0161ie sa pou\u017e\u00edva anglick\u00fd term\u00edn ecolabel, resp. slovensk\u00fd v\u00fdraz ekozna\u010dka.
\nEnvironment\u00e1lne vyhl\u00e1senie<\/strong> je tvrdenie, ktor\u00e9 vyjadruje environment\u00e1lne aspekty v\u00fdrobku alebo slu\u017eby vo forme n\u00e1pisu, symbolu alebo grafick\u00e9ho vyjadrenia na v\u00fdrobku, v dokument\u00e1cii k v\u00fdrobku, v technick\u00fdch bulletinoch, v inzer\u00e1toch alebo reklame a pod. Od neho treba odli\u0161ova\u0165 vlastn\u00e9 tvrdenia o environment\u00e1lnych vlastnostiach formulovan\u00e9 v\u00fdrobcami, dovozcami, distribut\u00e9rmi, maloobchodn\u00edkmi alebo k\u00fdmko\u013evek in\u00fdm, kto m\u00e1 pravdepodobn\u00fd prospech z tak\u00e9hoto tvrdenia, bez certifik\u00e1cie tre\u0165ou stranou (nez\u00e1visl\u00fdm auditom).<\/p>\nPreh\u013ead vybran\u00fdch environment\u00e1lnych zna\u010diek a certifik\u00e1tov<\/h6>\n
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![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/1.png\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/2.png\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/3.png\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/4.png\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/5.png\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/6.png\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/7.png\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/9.png\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/99.png\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/999.png\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/ekopolnohospodarstvo.gif\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/green_dot_sign.png\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/image_example_of_the_mobius_loop.jpg\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/mm.png\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n<\/p>\nAdresa autora:<\/h6>\nIng. Vladislav Kaputa, PhD.\nDrev\u00e1rska fakulta\nKatedra marketingu, obchodu a svetov\u00e9ho lesn\u00edctva\nT.G. Masaryka 24\n960 01 Zvolen\ne-mail: kaputa@tuzvo.sk<\/a><\/address>\n","protected":false},"excerpt":{"rendered":"Ing. Vladislav Kaputa, PhD. Po\u010detn\u00e9 medi\u00e1lne spr\u00e1vy o environment\u00e1lnych probl\u00e9moch za\u010diatkom 90-tych rokov 20. storo\u010dia, podnietili a obnovili z\u00e1ujem verejnosti o \u017eivotn\u00e9 prostredie a pomohli kreovaniu environment\u00e1lneho konzumerizmu. Prvotne bol limitovan\u00fd len medzi soci\u00e1lnymi elitami, nesk\u00f4r sa aj v\u010faka popularite v medi\u00e1lnom spravodajstve roz\u0161\u00edril medzi v\u0161etky soci\u00e1lno-ekonomick\u00e9 vrstvy. Marketing umo\u017e\u0148uje a u\u013eah\u010duje vyu\u017eitie a rozvoj produktov nov\u00fdmi technol\u00f3giami (napr. v biol\u00f3gii, materi\u00e1loch, kon\u0161trukci\u00e1ch, ch\u00e9mii a pod.) av\u0161ak na dosiahnut\u00ed t\u00fdchto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,58],"tags":[],"_links":{"self":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":39,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions\/584"}],"wp:attachment":[{"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekodizajn.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/ekodizajn.sk\/wp-content\/gallery\/kaputa001\/panacik.jpg\"\n){kind=link}